A week-by-week diary of one hoodie, from the first pencil line to the sample that finally came back right.
Where it starts
Most of what we make begins with a question from a customer. This one came in three times in a single week, which is usually our cue to sit down and write the answer properly instead of replying to each email one by one.
We tested it on the team first. Six people, six body shapes and a lot of honest feedback over coffee. What survived that round is what you will read below.
What we learned
- Small details matter more than big statements.
- Good fabric forgives a lot; cheap fabric forgives nothing.
- If it needs an explanation on the hanger, it will not get worn.
Buy less, choose well, make it last.
Vivienne Westwood
Questions or a better idea? Leave a comment below — we read every one, and the best suggestions usually end up in the next collection.