The site logo from the Customizer — with a fallback image or a text wordmark when there is none — sized, aligned, captioned and animated. Every section names the settings it uses; the last ones are finished headers and brand blocks.
1. Where the logo comes from
The Customizer logo (this site has none, so the fallback image shows), a custom image picked per widget, or — with no image at all — the site title as a wordmark.