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Tag: layering

  • The Only Hoodie Fit Guide You Will Need

    The Only Hoodie Fit Guide You Will Need

    Boxy, relaxed or tailored? How to read a size chart, where the shoulder seam should sit, and the one measurement most people get wrong.

    Where it starts

    Most of what we make begins with a question from a customer. This one came in three times in a single week, which is usually our cue to sit down and write the answer properly instead of replying to each email one by one.

    We tested it on the team first. Six people, six body shapes and a lot of honest feedback over coffee. What survived that round is what you will read below.

    What we learned

    • Small details matter more than big statements.
    • Good fabric forgives a lot; cheap fabric forgives nothing.
    • If it needs an explanation on the hanger, it will not get worn.

    Buy less, choose well, make it last.

    Vivienne Westwood

    Questions or a better idea? Leave a comment below — we read every one, and the best suggestions usually end up in the next collection.

  • Five Ways to Wear a Crop Top in Autumn

    Five Ways to Wear a Crop Top in Autumn

    Crop tops are not just a summer thing. Pair them with high-rise denim, an open overshirt or a long cardigan and they carry you into October.

    Where it starts

    Most of what we make begins with a question from a customer. This one came in three times in a single week, which is usually our cue to sit down and write the answer properly instead of replying to each email one by one.

    We tested it on the team first. Six people, six body shapes and a lot of honest feedback over coffee. What survived that round is what you will read below.

    What we learned

    • Small details matter more than big statements.
    • Good fabric forgives a lot; cheap fabric forgives nothing.
    • If it needs an explanation on the hanger, it will not get worn.

    Buy less, choose well, make it last.

    Vivienne Westwood

    Questions or a better idea? Leave a comment below — we read every one, and the best suggestions usually end up in the next collection.

  • Street Style Notes from Copenhagen

    Street Style Notes from Copenhagen

    Oversized knits, sensible boots and a bike in every photo. What we learned photographing forty strangers in one rainy week.

    Where it starts

    Most of what we make begins with a question from a customer. This one came in three times in a single week, which is usually our cue to sit down and write the answer properly instead of replying to each email one by one.

    We tested it on the team first. Six people, six body shapes and a lot of honest feedback over coffee. What survived that round is what you will read below.

    What we learned

    • Small details matter more than big statements.
    • Good fabric forgives a lot; cheap fabric forgives nothing.
    • If it needs an explanation on the hanger, it will not get worn.

    Buy less, choose well, make it last.

    Vivienne Westwood

    Questions or a better idea? Leave a comment below — we read every one, and the best suggestions usually end up in the next collection.

  • Building a Capsule Wardrobe in Ten Pieces

    Building a Capsule Wardrobe in Ten Pieces

    Ten pieces, thirty outfits. The exact list we give friends who want fewer clothes and better mornings.

    Where it starts

    Most of what we make begins with a question from a customer. This one came in three times in a single week, which is usually our cue to sit down and write the answer properly instead of replying to each email one by one.

    We tested it on the team first. Six people, six body shapes and a lot of honest feedback over coffee. What survived that round is what you will read below.

    What we learned

    • Small details matter more than big statements.
    • Good fabric forgives a lot; cheap fabric forgives nothing.
    • If it needs an explanation on the hanger, it will not get worn.

    Buy less, choose well, make it last.

    Vivienne Westwood

    Questions or a better idea? Leave a comment below — we read every one, and the best suggestions usually end up in the next collection.

  • Layering Tees Without Looking Bulky

    Layering Tees Without Looking Bulky

    Lightweight under heavyweight, short sleeve over long sleeve, and always mind the hem length. Simple rules that work.

    Where it starts

    Most of what we make begins with a question from a customer. This one came in three times in a single week, which is usually our cue to sit down and write the answer properly instead of replying to each email one by one.

    We tested it on the team first. Six people, six body shapes and a lot of honest feedback over coffee. What survived that round is what you will read below.

    What we learned

    • Small details matter more than big statements.
    • Good fabric forgives a lot; cheap fabric forgives nothing.
    • If it needs an explanation on the hanger, it will not get worn.

    Buy less, choose well, make it last.

    Vivienne Westwood

    Questions or a better idea? Leave a comment below — we read every one, and the best suggestions usually end up in the next collection.